Digitalisation In Hospitality: Tablets Will Be An Ingredient For Success When Restaurants Reopen
Updated: Apr 26
“The pandemic has forced the hand of operators to adapt quickly. Where, historically, there may have been a lack of awareness about how to adopt a mobile ordering system with little cost or effort, many independents have really boomed by taking the plunge and managing a new service themselves." - Simon Haynes, CTO of Kitchen Cut
In the hospitality sector, new on-demand services are putting pressure on restaurants to adopt quick-service solutions, to maximise convenience and ensure frictionless customer journeys. With this in mind, mobile applications, RFID wristbands, digitalised loyalty cards and customer reviews have all become worthwhile solutions to deploy. And one of the best value investments hospitality businesses can be making right now is surprisingly simple: smart tablets.
Table-Side Ordering Services
By enabling workforces with smart tablets businesses can move away from manual, paper-based ordering processes and keep better communication between kitchen workers and waitering staff. This can reduce wait times for diners, and - in the case of stadiums and high volume cocktail bars - allow workers to serve more people within a given time period. Tablets and mobile devices can also eliminate the need for your servers to run between stand-alone POS's and their table, so servers can be more attentive to guests.
Personalised Menus: Allergens, Dietary Needs
By digitalising table-side service, menus can also be personalised and tailored to the requirements of individual diners and parties. Menu items can be filtered and restricted to show options that cater to dietary requirements such as meat-free meals, gluten intolerances and nut allergies. On top of that, guest information can be used to personalise greetings as well as other experiential parts of the digital service..
As of October 2021, as part of Natasha's Law, any businesses based in England must clearly label all foods packed and produced on their premises with a complete list of ingredients. By using digitalised menus, it is simple and easy for restaurants to update a central system and refresh menus being presented on devices. This is particularly helpful for those that adjust their menus centrally and then roll them out across multiple sites.
Table-Side Payment Services
Smart tablets and general smart devices enable businesses to automate ordering and payment services, and combine them in one easy-to-use mobile device. With less of a reliance on staff to conduct laborious routine tasks, errors can be significantly reduced; And, similarly to digital ordering services, table-side payment services eliminate the need for your servers to run between stand-alone POS's and their table, so servers can be more attentive to guests.
How Can I Deploy This Technology?
When deploying quick-service solutions for your hospitality business, you need to ensure your surrounding IT infrastructure is set up in a way that enables transformation, instead of thwarting it. MiTEQ works with a framework of industry-leading partners to supply everything from mobile devices and applications, to IT infrastructure and data services - taking care of the full solution, from deployment through to maintenance.
If you're wishing to explore solutions for your business, visit our Contact Us page and leave us your email. One of our sector-specific experts will reach out to discuss any problems you might be having, or any technologies you might be seeking to deploy. If we don't the solutions you need, we will point you in the direction of someone who does.